Bing Webmaster Tools
Bing Webmaster Tools helps site owners inspect search performance, manage crawling and indexing, submit URLs and feeds, and configure verified sites in Bing Search.
Verdict
Common use cases
- Diagnose traffic drops by query or page
- Audit crawl errors before a site launch
- Compare inbound link profiles across domains
- Track indexing status for new content
- Pull weekly search performance for stakeholder reports
Integration
- Vendor
- Bing Webmaster Tools
- Category
- developer-tools
- Auth
- API_KEY
- Tools
- 13
- Composio slug
bing_webmaster_tools
Tools
- Get Crawl Diagnostics
Read crawl issues or daily crawl statistics for a verified site.
- Get Feeds
List a site's submitted sitemaps and feeds, or inspect one feed's child details.
- Get Inbound Links
Read inbound-link counts across a site or link details for one target URL, one provider page at a time.
- Get Page Performance
Read traffic for one owned URL, its search queries, or a paged set of child URLs.
- Get Query Performance
Analyze one Bing search query over time, across ranking pages, or for one query-page pair.
- Get Search Performance
Read site-level Bing search performance as daily totals, top queries, or top pages.
- Get Submission Quotas
Get remaining daily and monthly URL and/or content submission quotas for a verified site.
- Inspect URL
Get Bing index and crawl metadata for one page or directory in a verified site.
- List Child URLs
Return one Bing index-detail page for URLs below a directory or container, with optional crawl and index filters.
- List Sites
List the sites associated with the connected Bing Webmaster Tools user, including verification state and verification codes.
- Research Keywords
Get Bing keyword impressions, historical statistics, or related keyword ideas for a country and language.
- Submit Feed
Submit a sitemap or feed URL for non-recallable Bing processing; do not retry when the submission result is ambiguous.
- Submit URLs
Submit one to 500 owned URLs to Bing, consuming URL-submission quota and starting a non-recallable crawl and indexing request that does not guarantee indexing.
Setup
Setup guide
- 11. Open your Switchy workspace and navigate to Settings → Integrations → Developer Tools. 2. Click 'Connect' beside Bing Webmaster Tools. 3. In a separate tab, log in to Bing Webmaster Tools, go to Settings → API Access, and generate a new API key. 4. Copy the key and paste it into the Switchy dialog, then click 'Save'. 5. Switchy will verify the key can read site data; if it fails, confirm the key has read permissions and is tied to at least one verified property. 6. Inside any Project, type '@Bing Webmaster Tools get search performance for example.com' to test — the MCP should return daily clicks, impressions, and CTR. 7. If you see 'site not found', verify example.com in Bing Webmaster first, then retry.
What teammates see: by default, memories from Bing Webmaster Tools are scoped to the Project (PROJECT visibility) - you can mark any memory PRIVATE or share it ORG-wide.
Works well with
Top models
Compatibility data appears once enough Projects have used this MCP together with a given model.
How Switchy teams use it
Starter prompts
Weekly Traffic Summary
@Bing Webmaster Tools get search performance for mysite.com over the last 7 days. Show daily totals for clicks, impressions, and average CTR.
Crawl Error Triage
@Bing Webmaster Tools get crawl diagnostics for mysite.com. Group errors by type and show the top 10 affected URLs.
Query Deep Dive
@Bing Webmaster Tools get query performance for 'project management software' on mysite.com. Show daily clicks and average position for the past 30 days.
Sitemap Health Check
@Bing Webmaster Tools get feeds for mysite.com. List each sitemap's URL, submission date, and current status.
Inbound Link Audit
@Bing Webmaster Tools get inbound links for mysite.com/product-page. Show the total count and list the top 20 linking domains.
Example outputs
Illustrative - representative of the model's voice and quality, not literal recordings.
@bing-webmaster show me the top 10 search queries driving traffic to my site over the last 30 days
Here are the top 10 Bing search queries for your site in the last 30 days: 1) 'project management templates' (2,340 impressions, 187 clicks, 8.0% CTR), 2) 'agile sprint planning' (1,820 impressions, 145 clicks, 8.0% CTR), 3) 'kanban board examples' (1,510 impressions, 98 clicks, 6.5% CTR)… The list continues through query 10. Average position across these queries is 4.2. This data reflects Bing's search console aggregation and may differ slightly from real-time analytics.
This example uses the Get Search Performance tool to surface top-query insights. Requires API key authentication and a verified site in Bing Webmaster Tools. Data is typically delayed by 24–48 hours, so recent traffic won't appear immediately. Useful for understanding which Bing queries matter most to your organic reach.
@bing-webmaster submit my new blog post URL https://example.com/blog/new-feature to Bing's index and tell me how many submission slots I have left today
Submitted https://example.com/blog/new-feature to Bing's index. The URL is now queued for crawling. Your remaining daily quota: 8 URL submissions (out of 10), and your monthly quota shows 240 submissions remaining (out of 500). Note that submission does not guarantee immediate indexing—Bing will crawl the URL according to its scheduling priorities. Check back in 24–72 hours to confirm index status.
This example combines a URL submission action with a quota check (Get Submission Quotas). Submission is a write operation that consumes your daily and monthly allowances, so use it strategically for high-priority pages. The MCP does not control Bing's crawl schedule; indexing timing depends on site authority and crawl budget.
@bing-webmaster inspect the crawl status of /docs/api-reference and summarize any blocking issues preventing Bing from indexing it
Inspected /docs/api-reference. Bing last crawled this URL 3 days ago. Current index status: Not indexed. Blocking issue detected: robots.txt disallow rule on /docs/* is preventing Bing's crawler from accessing this path. The page returned HTTP 200 when fetched, but the robots directive takes precedence. To resolve, update your robots.txt to allow Bingbot access to /docs/, then request a re-crawl via the MCP or Webmaster Tools dashboard.
This example uses Inspect URL to diagnose indexing problems and pairs the raw diagnostic data with AI reasoning to surface the root cause. Requires the target URL to be part of a verified site. Crawl metadata reflects Bing's last visit, not real-time state. Useful for troubleshooting why specific pages aren't appearing in Bing search results.
Use-case deep-dives
When Bing Webmaster beats Google Search Console for multi-site teams
A three-person content team managing four marketing sites needs weekly crawl reports and query-performance snapshots without switching dashboards. Bing Webmaster Tools MCP wins here because the Get Crawl Diagnostics and Get Query Performance tools pull structured data into a single Switchy chat, letting the team compare crawl errors across properties in one view. The API_KEY auth means no OAuth dance per site. The threshold: if your traffic is 95% Google and you never check Bing rankings, the MCP adds noise. But if you're indexing on Bing for enterprise search or international reach, these 13 tools turn weekly manual exports into a five-minute Switchy query. Set it up once, run the same prompt every Monday, and your team sees crawl health and top-query shifts side by side.
How a two-person PR shop tracks backlinks without spreadsheets
A startup PR lead and one contractor publish guest posts and want to confirm which links Bing actually indexed. The Get Inbound Links tool reads link counts and provider pages for any target URL, so they paste a new article URL into Switchy and see inbound-link details in seconds. No CSV export, no pivot table. The catch: Bing's link index is smaller than Ahrefs or Semrush, so if you're chasing every tier-three blog mention, this MCP won't replace a paid backlink tool. But for verifying that your top-ten placements are indexed and tracking month-over-month growth, it's faster than logging into Webmaster Tools manually. The two-person team runs the same Switchy prompt after each campaign wave and compares link counts in chat history.
When to use this MCP for post-migration crawl checks
A solo dev just migrated a 200-page docs site to a new CMS and needs to confirm Bing is crawling the new sitemap. The Get Feeds and Inspect URL tools let her paste the sitemap URL and a handful of moved pages into one Switchy thread, then see submission status and index metadata without opening the Webmaster portal. The MCP shines for one-off validation tasks where you want answers in under a minute. The limit: if you're migrating a 10,000-page e-commerce catalog and need hourly crawl monitoring, the 13 tools here won't replace a dedicated crawl-budget dashboard. But for a small-to-mid-size migration where you check index status twice in the first week, this MCP turns a ten-click workflow into a single Switchy question.
Frequently asked
What does the Bing Webmaster Tools MCP do in Switchy?
It pulls Bing search performance data, crawl diagnostics, and indexing status directly into your Switchy workspace. Your team can ask questions like "show crawl errors from last week" or "which pages rank for X query" without logging into Webmaster Tools. The MCP reads data only—it won't submit URLs or change site settings.
Do I need a Bing Webmaster Tools API key to connect this MCP?
Yes. You generate an API key inside Bing Webmaster Tools under Settings → API Access. The key ties to your verified sites, so whoever connects it in Switchy must own or have been granted access to those properties in Webmaster Tools. No OAuth dance—just paste the key.
Can this MCP submit new URLs or sitemaps to Bing?
No. The thirteen tools are read-only: crawl stats, search queries, inbound links, indexing status. If you need to submit URLs or update feeds, use Bing Webmaster Tools directly or their separate submission API. This MCP is for pulling reports and diagnostics into Switchy conversations.
How is this different from just checking Webmaster Tools manually?
You skip the login-and-click ritual. Ask "compare organic clicks this month vs last" in Switchy and the MCP fetches the data in seconds. It's faster for ad-hoc questions and lets non-technical teammates query search performance without learning the Webmaster Tools UI. For bulk exports or scheduled reports, the web dashboard still wins.
Who on my team should connect the Bing Webmaster Tools MCP?
Whoever already has API access in Webmaster Tools—usually your SEO lead or a developer who verified the site. Once connected in Switchy, any workspace member can query the data. If your team doesn't use Bing search traffic for decisions, skip this integration entirely.