Demio
Demio is a webinar software for marketers, offering live and automated sessions, audience engagement tools, and analytics to optimize lead generation
Verdict
Common use cases
- Pull registration counts before a campaign review
- Segment attendees by watch time for follow-up
- Draft post-webinar emails based on engagement data
- Compare show rates across event series
- Export attendee lists for CRM import
Integration
- Vendor
- Demio
- Category
- other
- Auth
- API_KEY
- Composio slug
demio
Tools
Setup
Setup guide
- 11. Log into your Demio account and navigate to Settings > API to generate a new API key. 2. Copy the key—you won't see it again after leaving the page. 3. In Switchy, open your workspace settings and click Integrations. 4. Find Demio in the MCP directory and click Connect. 5. Paste your API key into the prompt and confirm. 6. Switchy will verify the connection by fetching your account details. 7. Once connected, open any Space and type '@Demio list my upcoming webinars' to test. 8. If the MCP returns your event list, you're ready—mention @Demio in any message to query registrations, pull attendee stats, or analyze session performance. 9. Revoke the key in Demio's API settings anytime to disconnect.
What teammates see: by default, memories from Demio are scoped to the Space (PROJECT visibility) - you can mark any memory PRIVATE or share it ORG-wide.
Works well with
Top models
Compatibility data appears once enough Spaces have used this MCP together with a given model.
How Switchy teams use it
Starter prompts
List Upcoming Webinars
@Demio show me all webinars scheduled in the next 30 days, including registration counts and start times.Open in a Space →
Attendee Engagement Report
@Demio get attendee engagement stats for the webinar that ran on [date], including average watch time and poll responses.Open in a Space →
Registration Summary
@Demio how many people registered for [webinar name], and what's the breakdown by registration source?Open in a Space →
No-Show Analysis
@Demio list everyone who registered for [webinar name] but didn't show up, and export their email addresses.Open in a Space →
Series Performance Comparison
@Demio compare show rates and average watch time for all webinars in the [series name] over the past quarter.Open in a Space →
Example outputs
Illustrative - representative of the model's voice and quality, not literal recordings.
@Demio list all upcoming webinars scheduled for the next two weeks and show registration counts for each session
Here are your upcoming webinars: 1. "Product Demo: Q1 Features" — Jan 15, 2:00 PM EST — 47 registrants 2. "Customer Onboarding Best Practices" — Jan 18, 11:00 AM EST — 23 registrants 3. "Monthly All-Hands" — Jan 22, 3:00 PM EST — 112 registrants All sessions are set to automated mode with replay enabled. The Product Demo session is approaching your plan's attendee limit.
This example assumes the MCP can read webinar metadata and registration stats. Useful for weekly planning or capacity checks. You'll need API credentials with read access to event data. Registration counts reflect sign-ups, not actual attendance — Demio tracks those separately post-event.
@Demio create a new webinar titled 'Security Update Briefing' on January 25 at 1 PM EST with automated replay enabled
Webinar created successfully: **Security Update Briefing** Date: January 25, 2025 at 1:00 PM EST Duration: 60 minutes (default) Mode: Automated with replay Registration page: demio.com/event/security-update-briefing-jan25 The session is live and accepting registrations. You can customize the registration form and email reminders in your Demio dashboard.
This write operation creates a calendar event in your Demio account. The MCP likely sets sensible defaults (60-min duration, standard email templates) but won't configure advanced settings like custom branding or poll questions — handle those in the Demio UI. Confirm your plan supports additional events before running this.
@Demio pull attendance and engagement data from last month's webinars, then summarize which topics had the highest drop-off rates and suggest why
Analyzed 4 webinars from December 2024: **Highest drop-off:** "Advanced API Integration" — 38% left before minute 20. This session had dense technical content with minimal visuals early on. **Best retention:** "Year in Review" — 91% stayed through the full hour. Strong storytelling, frequent polls, and a Q&A segment kept attendees engaged. **Pattern observed:** Sessions with interactive elements (polls, chat prompts) in the first 15 minutes retained 22% more attendees on average. Consider front-loading engagement tactics in technical deep-dives.
This synthesis example pairs Demio's analytics with AI reasoning to surface actionable insights. The MCP must expose attendance timelines and engagement metrics — if your plan tier doesn't include detailed analytics, this query will return limited data. Use these insights to refine webinar pacing and content structure.
Use-case deep-dives
When Demio fits a small sales team's lead-scoring workflow
A 5-person sales team runs weekly product demos and wants to route hot leads to reps the same day. Demio's API can surface who attended, how long they stayed, and which polls they answered. The MCP would let an agent pull that data into a shared context during afternoon follow-up sessions—no manual CSV exports. This works if your team runs fewer than 10 webinars a month and the rep doing follow-up is the same person who ran the demo. Beyond that scale, you need a dedicated CRM sync, not an ad-hoc agent query. If your demos are recorded and you want transcript analysis, you'll still need a separate transcription MCP. The win here is speed: attendance data in the agent's context within 30 seconds of asking.
Demio MCP for turning webinar Q&A into blog drafts
A 3-person marketing team runs monthly customer webinars and wants to turn the Q&A into FAQ blog posts. The Demio MCP would pull chat logs and poll results into the agent's workspace, then feed them to a writing agent that drafts the post. This assumes Demio's API exposes chat transcripts (verify before committing). The scenario breaks down if your webinars generate more than 200 chat messages—manual curation becomes faster than agent triage. It also assumes you're okay with the agent seeing attendee names in the chat log; if privacy is a concern, you'll need a preprocessing step the MCP doesn't handle. The buying call: if you run 1-2 webinars a month and want to ship a blog post within 48 hours, this MCP saves 90 minutes of copy-paste work.
When Demio registration data should trigger agent outreach
A 4-person customer success team wants to reach out to trial users who register for onboarding webinars but don't attend. The Demio MCP would let an agent compare registration lists to attendance lists, then draft personalized follow-up emails for no-shows. This works if your team runs 2-4 onboarding sessions a week and the CS rep has time to review the drafts before sending. The constraint: if Demio's API doesn't expose registration timestamps or UTM parameters, the agent can't prioritize high-intent no-shows over casual signups. And if your team already uses HubSpot or Intercom for this workflow, adding the MCP is redundant—you'd just duplicate the trigger logic. The win is for teams that don't have a CRM automation layer yet and want to close the loop on webinar engagement without building a Zapier chain.
Frequently asked
What does the Demio MCP do in Switchy?
The Demio MCP connects your webinar platform to Switchy's AI workspace so your team can query registrant lists, pull session analytics, and reference webinar metadata without switching tabs. Because Demio doesn't expose tools yet in this integration, you'll mainly use it for read-only context — asking questions about attendee counts, replay stats, or upcoming event schedules.
Do I need admin access to connect Demio?
Yes. The integration uses an API key, which only account owners or admins can generate from Demio's settings. If you're a presenter or co-host without admin rights, ask your account owner to create the key and share it with whoever's setting up Switchy. The key grants read access to all events and registrant data in that Demio account.
Can the Demio MCP create or edit webinars?
No. This integration is read-only until Demio exposes write-capable tools through the MCP protocol. You can pull attendee lists, session stats, and event metadata, but you'll still open Demio's dashboard to schedule new webinars, update registration pages, or change session settings. Think of it as a reporting layer, not a control panel.
How is this different from exporting CSV reports from Demio?
Switchy lets you ask natural-language questions across multiple data sources in one conversation. Instead of downloading a registrant CSV, opening it in Excel, then cross-referencing your CRM, you query everything together — "Which webinar had the highest show-up rate last month?" or "List no-shows who also opened our follow-up email." The MCP keeps data live; exports go stale the moment you download them.
Who on the team should connect the Demio account?
Whoever owns webinar reporting or marketing ops. They'll need admin access to generate the API key, and they should understand which events contain sensitive registrant data. Once connected, any Switchy workspace member can query the integration, so decide upfront whether you want sales, support, or just the marketing team asking questions about webinar performance.