Dripcel
Dripcel is a platform for automated SMS and Email marketing, campaign compliance, and data-driven lead generation.
Verdict
Common use cases
- Check campaign delivery status during standups
- Tag new leads from inbound chat conversations
- Verify credit balance before bulk sends
- Pull sales data for weekly revenue reviews
- Audit compliance before launching SMS campaigns
Integration
- Vendor
- Dripcel
- Category
- other
- Auth
- API_KEY
- Tools
- 10
- Composio slug
dripcel
Tools
- Add tags to a contact
Tool to add tags to a contact. use when you need to assign tag ids or tag names to an existing contact by msisdn. set create missing contact=true to auto-create the contact if it does not exist.
- Delete Contactdestructive
Tool to delete a contact by their cell number. use when you need to remove a contact from dripcel after confirming the msisdn.
- Dripcel Post Compliance Send
Tool to check a list of cell numbers against campaign targeting criteria. use when ensuring suppliers comply with your campaign rules before sending messages.
- Get current credit balance
Tool to get current credit balance. use after authenticating and when you need to verify account balance before credit-consuming operations.
- Get Deliveries
Tool to retrieve a list of deliveries. use when you need to fetch delivered messages optionally filtered by cell or customerid.
- Get Dripcel Campaigns
Tool to retrieve a list of all campaigns. use after authenticating when you need to paginate or filter campaigns.
- Get email templates
Tool to list all available email templates. use when you need to retrieve available templates before sending email campaigns.
- Get sales
Tool to retrieve a list of all sales. use when you need comprehensive sales data for reporting or analytics.
- Search replies based on filters
Tool to search replies based on filters. use when you need to find replies by id, campaign, date range, or content.
- Send SMS
Tool to send a single sms to a contact. use when you need to deliver a targeted message immediately or schedule it for later.
Setup
Setup guide
- 11. In Switchy, open your workspace settings and navigate to the MCP Integrations tab. 2. Click 'Add Integration' and select Dripcel from the list. 3. Log in to your Dripcel account, go to Settings > API Keys, and generate a new key with full read-write permissions. 4. Copy the key and paste it into the API Key field in Switchy, then click 'Connect'. 5. Switchy will verify the connection by fetching your current credit balance — if it succeeds, you'll see a green checkmark. 6. Open any Space, type '@Dripcel get campaigns' in the chat, and hit send to confirm the MCP responds with your campaign list. 7. If the test fails, double-check the key hasn't expired and that your Dripcel account has active credits.
What teammates see: by default, memories from Dripcel are scoped to the Space (PROJECT visibility) - you can mark any memory PRIVATE or share it ORG-wide.
Works well with
Top models
Compatibility data appears once enough Spaces have used this MCP together with a given model.
How Switchy teams use it
Starter prompts
Check Credit Balance
@Dripcel get my current credit balance and let me know if it's enough to send 5,000 messages.Open in a Space →
Tag New Contact
@Dripcel add the tag 'webinar-registrant' to the contact with phone number +1234567890, and create the contact if missing.Open in a Space →
Review Campaign Performance
@Dripcel list all campaigns and show me the name, status, and delivery count for each.Open in a Space →
Pull Recent Deliveries
@Dripcel get deliveries for customer ID 'CUST-12345' from the last 7 days and summarize any failures.Open in a Space →
Audit Compliance Rules
@Dripcel verify these numbers comply with campaign 'spring-promo': +1234567890, +0987654321, +1122334455.Open in a Space →
Example outputs
Illustrative - representative of the model's voice and quality, not literal recordings.
@Dripcel show me my current credit balance and list all active campaigns with their delivery stats
Your Dripcel account has 8,450 credits remaining. You have 3 active campaigns: 'Summer Promo' (sent to 1,240 contacts, 94% delivered), 'Product Launch' (sent to 890 contacts, 91% delivered), and 'Weekly Newsletter' (sent to 2,100 contacts, 96% delivered). The Summer Promo campaign is scheduled to end in 5 days. All campaigns are performing within normal delivery rate ranges for SMS.
This read-heavy example combines balance checking with campaign overview — useful before planning new sends. Requires API key authentication. Delivery percentages depend on network conditions and contact list quality; rates below 90% may indicate invalid numbers or carrier filtering.
@Dripcel add the tags 'vip-customer' and 'q1-buyer' to contact +27821234567, and create the contact if they don't exist yet
Contact +27821234567 has been updated with tags 'vip-customer' and 'q1-buyer'. The contact already existed in your Dripcel account with 2 previous tags ('newsletter-subscriber', 'south-africa'). Total tags now: 4. This contact is now eligible for campaigns targeting VIP customers or Q1 buyers. No credits were consumed for this tagging operation.
This write example demonstrates contact management and auto-creation capability. The 'create missing contact' flag prevents errors when tagging new leads. Tag names must match your Dripcel account's existing taxonomy or will be created as new tags — review tag consistency to avoid fragmentation.
@Dripcel check these 50 cell numbers against our 'Holiday Sale' campaign rules and tell me which ones we can legally message
Compliance check complete for 50 numbers against 'Holiday Sale' campaign targeting criteria. Results: 42 numbers passed (84%), 8 numbers failed. Failures: 5 numbers opted out of marketing messages, 2 numbers are on your suppression list, 1 number has invalid format. The 42 compliant contacts can receive your Holiday Sale messages. Estimated credit cost for sending to compliant list: 42 credits (1 credit per SMS).
This synthesis example pairs compliance validation with AI reasoning to surface actionable insights. The tool prevents costly mistakes like messaging opted-out contacts or violating campaign rules. Compliance checks consume no credits, but they require your campaign rules to be configured in Dripcel first — undefined rules will reject all numbers.
Use-case deep-dives
When Dripcel prevents compliance violations in SMS campaigns
A 6-person e-commerce team runs weekly SMS promotions to 12,000 opted-in customers. Before each send, they use Dripcel's compliance tool to validate the recipient list against campaign targeting rules—filtering out numbers that opted out mid-week or fall outside geographic restrictions. The MCP's 10 tools cover the full workflow: check compliance, verify credit balance, retrieve campaign configs, and pull delivery reports after send. This works when your SMS volume justifies API automation and you need audit trails for TCPA or GDPR. If you're sending under 500 messages a month or lack clear opt-in records, manual review in Dripcel's dashboard is safer. For teams sending 2,000+ compliant messages weekly, the MCP turns a 45-minute manual check into a 3-minute automated gate.
Automating contact segmentation after Shopify orders
A 3-person DTC brand uses Dripcel to nurture leads through SMS drip sequences. When a Shopify order closes, they trigger the MCP to add purchase tags to the contact record—'bought-skincare', 'high-value', 'first-order'—so the contact enters the right follow-up sequence. The 'add tags' tool auto-creates missing contacts, which matters when customers check out as guests. This scenario wins if you're already using Dripcel for lifecycle messaging and need real-time segmentation without Zapier's 15-minute polling delay. It falls apart if your product catalog has over 50 SKUs and you're trying to tag every variant—Dripcel's tag structure isn't built for granular inventory tracking. For brands sending 3-5 targeted drip sequences, the MCP keeps segmentation tight without manual CSV uploads.
When Dripcel's sales API closes the loop on SMS ROI
A 4-person marketing agency manages SMS campaigns for 8 local retail clients. At month-end, they pull Dripcel's sales data via the MCP to match SMS delivery timestamps with in-store purchase records, proving attribution for each campaign. The 'get sales' and 'get deliveries' tools let them build custom reports that show which message drove which transaction—critical when clients question SMS spend. This works when your clients use Dripcel's sales tracking (usually via POS integration) and you bill on performance. If clients track sales in separate CRMs or don't pass purchase data back to Dripcel, the sales API returns empty and you're stuck with delivery metrics only. For agencies running 10+ SMS campaigns monthly and needing client-ready attribution, the MCP turns a 2-hour spreadsheet merge into a 10-minute automated pull.
Frequently asked
What does the Dripcel MCP do in Switchy?
It lets AI agents manage your SMS and email campaigns directly from Switchy. Agents can check credit balances, retrieve campaign lists, add tags to contacts, delete contacts by phone number, and pull delivery or sales reports. It's built for teams running Dripcel campaigns who want AI to handle routine contact management and reporting tasks without switching apps.
Do I need a Dripcel API key to connect this MCP?
Yes. The MCP uses API key authentication, so you'll need to generate one from your Dripcel account settings. Any team member with API access can connect it in Switchy. The key grants full read-write access to contacts, campaigns, and deliveries, so treat it like an admin credential and don't share it outside your workspace.
Can the Dripcel MCP send SMS or email campaigns?
No. It can retrieve campaign lists, check compliance against targeting rules, and fetch email templates, but it doesn't have a tool to actually send messages. You'll still trigger sends from Dripcel's UI or via a separate API call. The MCP is designed for campaign monitoring and contact hygiene, not message dispatch.
Why use this MCP instead of Dripcel's dashboard or API?
The MCP saves you from context-switching when AI needs campaign data mid-conversation. Instead of manually pulling a delivery report or checking your credit balance, the agent does it inline. It's faster for repetitive tasks like tagging contacts or verifying compliance. If you're already scripting against Dripcel's API, the MCP won't replace that — it's for conversational workflows, not batch automation.
Who on the team should connect the Dripcel MCP?
Whoever manages your Dripcel account and has API key access. That's typically a marketing ops lead or campaign manager. Once connected, any Switchy workspace member can ask the AI to pull reports or update contacts, but only the person who added the key can rotate or revoke it. The MCP doesn't consume Dripcel credits — only actual message sends do.