Facebook

@facebook show me the last 10 posts on our company page and summarize engagement patterns by post type

Retrieved 10 recent posts from your Facebook page. Photo posts averaged 847 reactions and 23 comments, while text-only posts averaged 312 reactions and 9 comments. Video posts performed strongest with 1,204 reactions and 41 comments on average. Your most engaged post this week was a product demo video posted Tuesday at 2pm, generating 2,103 reactions (68% love, 24% like) and 89 comments. Link posts underperformed at 198 reactions average. This analysis reflects posts from the past 7 days on your authenticated page.

This example demonstrates read-access to page insights and the AI's ability to synthesize engagement data. Requires pages_read_engagement scope. Engagement metrics reflect the page's actual posting history—results will vary significantly based on your audience size and content mix.

@facebook create a post announcing our holiday hours: closed Dec 24-26, open Dec 27 with reduced hours 10am-4pm

Post created successfully on your Facebook page. The announcement reads: 'Holiday Hours Update: We'll be closed December 24-26 to give our team time with family. We'll reopen December 27 with reduced hours (10am-4pm) and return to normal schedule December 28. Happy holidays from all of us!' Post ID: 123456789_987654321. The post is now live and visible to your page followers. You can view or edit it directly in Facebook's Page Manager.

This write action publishes immediately to your page—no draft state. The AI composed customer-friendly copy from your raw details, but you should verify tone matches your brand voice. Requires pages_manage_posts scope. Once published, edits must go through Facebook's interface or a separate update call.

@facebook add a photo to our 'Customer Spotlights' album with this image URL and caption thanking Sarah for her 5-year partnership

Photo added to the 'Customer Spotlights' album. Caption applied: 'Celebrating 5 years of partnership with Sarah! Thank you for trusting us to grow alongside your business. Here's to many more milestones together.' Photo ID: 456789123. Note: This MCP adds one photo per call—if you need to upload multiple images at once, you'll need to make separate requests or use Facebook's batch API directly for better rate-limit efficiency.

Demonstrates album management, but the single-photo limitation matters for bulk workflows. Requires pages_manage_posts and pages_read_engagement scopes. The image URL must be publicly accessible at upload time. If you're adding 10+ photos, consider batching outside this MCP to avoid hitting Facebook's per-hour upload limits.

When franchises need consistent voice across 20+ pages

A regional coffee chain with 30 locations wants each store's Facebook page to post daily specials without central staff manually logging into 30 accounts. The Facebook MCP handles OAuth2 once per page, then lets a single Switchy workspace create posts, upload photos, and reply to comments across all locations from one interface. The 'Create Photo Post' and 'Create Comment' tools cover 80% of franchise social needs. This works until you hit about 50 pages—at that scale, Facebook's rate limits start causing delays, and you need a dedicated social-management platform. If your team manages under 40 pages and posts fewer than 10 times per day per page, this MCP keeps everyone aligned without buying Hootsuite.

Why this MCP beats manual uploads for community events

A 3-person nonprofit runs monthly fundraisers and posts 40-60 event photos to Facebook the day after each event. Manually creating albums, uploading photos one-by-one, and tagging sponsors takes 90 minutes. The Facebook MCP's 'Create Photo Album' and 'Add Photos to Album' tools let the team script the entire workflow: create the album, batch-add photos, post a summary with the album link. The catch is the MCP currently adds photos one at a time under the hood, so 60 photos still means 60 API calls—it's faster than clicking through the web UI, but not instant. If your event cadence is weekly or slower and photo counts stay under 100 per album, this MCP cuts album-posting time by half and keeps the process in your shared workspace.

When page comments need fast, logged responses

A 5-person e-commerce support team fields 30-50 Facebook comments daily on product posts. They need to reply fast, track who answered what, and escalate complex questions to the product team. The Facebook MCP's 'Create Comment' tool lets the team draft replies in Switchy, see the full thread context, and post without switching tabs. The 'Add Reaction' tool marks comments as acknowledged while drafting longer answers. This setup works when comment volume stays under 100 per day—above that, Facebook's threading API gets slow, and you lose the speed advantage over native notifications. If your team handles moderate comment volume and values keeping support history in the same workspace as product docs, this MCP turns Facebook into a ticketable channel.