La Growth Machine
Save time and focus on closing deals. Automate manual sales rep routines and streamline outreach with multi-channel campaigns.
Verdict
Common use cases
- Import LinkedIn search results into outreach audiences
- Sync RB2B website visitors to prospecting campaigns
- Retrieve campaign stats during weekly pipeline reviews
- Create leads from enriched contact lists
- Monitor inbox webhooks for reply notifications
Integration
- Vendor
- La Growth Machine
- Category
- other
- Auth
- API_KEY
- Tools
- 13
- Composio slug
lagrowthmachine
Tools
- Add RB2B Visitor to Audience
Tool to add RB2B website visitor to a LaGrowthMachine audience via native webhook. Use when you need to push identified website visitors from RB2B into a specific audience for outreach campaigns.
- Create Audience from LinkedIn URL
Tool to import leads into La Growth Machine audiences from LinkedIn URLs. Accepts LinkedIn Regular search URLs, Sales Navigator search URLs, or LinkedIn post URLs. Requires specifying the identity to impersonate and the audience name to pop
- Create Inbox Webhook
Tool to create an inbox webhook for real-time notifications. Use when you need to receive notifications about LinkedIn and Email messages sent or received by leads in La Growth Machine campaigns.
- Create or Update Lead
Tool to create or update a lead in LaGrowthMachine. Requires audience plus at least one identifier: proEmail, persoEmail, linkedinUrl, twitter, or firstname+lastname with companyUrl/companyName. Use leadId to update an existing lead.
- Delete Inbox Webhookdestructive
Tool to delete an existing inbox webhook by its ID. Use when you need to stop receiving inbox events at the webhook URL.
- Get Campaigns
Tool to retrieve all campaigns from LaGrowthMachine with pagination support. Use when you need to list campaigns, with optional skip and limit parameters for pagination (max 25 per page).
- List Audiences
Tool to list all audiences in your LaGrowthMachine account. Use when you need to retrieve audience details including ID, name, description, size, type, and source URL.
- List Identities
Tool to list all connected identities in your LaGrowthMachine account. Use when you need to retrieve identity IDs for sending LinkedIn or Email messages through other APIs.
- List Inbox Webhooks
Tool to list all inbox webhooks currently configured in your workspace. Use when you need to retrieve webhook IDs, names, and target URLs for webhook management or audit purposes.
- List Members
Tool to list all members (users) associated with your workspace. Use when you need to retrieve member information, especially memberId which is required for action-based endpoints like sending LinkedIn or Email messages.
- Register Vector Visitor Webhook
Tool to register Vector website visitors to a La Growth Machine audience. Use when receiving visitor events from Vector integration to automatically add identified contacts to the specified audience.
- Remove Lead From Audiencesdestructive
Tool to remove a lead from one or more specified audiences in La Growth Machine. Use when you need to unsubscribe or remove a lead from audience lists.
- Search Lead
Tool to search for a lead using various criteria. Use when you need to find a lead by email, LinkedIn URL, lead ID, or name combination. At least one of these must be provided: email, linkedinUrl, leadId, or firstname+lastname+(companyName
Setup
Setup guide
- 11. In Switchy, open Settings and navigate to the Integrations tab. 2. Find La Growth Machine in the list and click Connect. 3. Log into your La Growth Machine account and go to Settings > API to generate a new API key. 4. Copy the key and paste it into the Switchy prompt when asked. 5. Click Authorize to complete the connection. 6. Open any Space and type '@La Growth Machine list audiences' to confirm the integration works — you should see your existing audiences returned. 7. To use the MCP in a conversation, @mention it followed by a task like 'import leads from this LinkedIn search URL into my Q1 Outbound audience' or 'show me all active campaigns'. 8. The MCP requires at least one identifier per lead (LinkedIn URL, email, or name plus company) when creating or updating contacts.
What teammates see: by default, memories from La Growth Machine are scoped to the Space (PROJECT visibility) - you can mark any memory PRIVATE or share it ORG-wide.
Works well with
Top models
Compatibility data appears once enough Spaces have used this MCP together with a given model.
How Switchy teams use it
Starter prompts
Import LinkedIn Leads
@La Growth Machine create an audience from this LinkedIn Sales Navigator search URL: [paste URL]. Name the audience 'Q1 Enterprise Prospects' and use my primary identity.Open in a Space →
Add Website Visitor
@La Growth Machine add this RB2B visitor to my 'Warm Inbound' audience: email john.doe@example.com, company Acme Corp, visited pricing page yesterday.Open in a Space →
Check Campaign Performance
@La Growth Machine get all campaigns, show the first 25. Include campaign names, status, and lead counts so I can update the team on pipeline activity.Open in a Space →
Create Lead from Enrichment
@La Growth Machine create a lead in the 'Series A Targets' audience: LinkedIn URL linkedin.com/in/jane-smith, professional email jane@startup.io, company Startup Inc.Open in a Space →
Set Up Inbox Webhook
@La Growth Machine create an inbox webhook pointing to https://myapp.com/lgm-replies. I need to track responses from the 'Q1 Outbound' campaign in real time.Open in a Space →
Example outputs
Illustrative - representative of the model's voice and quality, not literal recordings.
@lagrowth list all active campaigns and show me which audiences they're targeting, sorted by lead count
Found 4 active campaigns in your account: 1. **Q1 Enterprise Outreach** – targeting 'VP Engineering Audience' (342 leads), launched Jan 15 2. **Product Launch Follow-up** – targeting 'Demo Attendees' (89 leads), launched Feb 1 3. **Re-engagement Campaign** – targeting 'Cold Leads 2024' (521 leads), launched Feb 10 4. **Partner Intro Sequence** – targeting 'Agency Contacts' (67 leads), launched Feb 12 All campaigns are currently running multi-channel sequences (LinkedIn + Email). The Enterprise Outreach campaign has the highest engagement rate at 18% reply rate.
This example shows the MCP's ability to fetch campaign metadata and cross-reference audience details. Requires API key with read access to campaigns and audiences. Response shape depends on your account's campaign structure—this is illustrative output based on typical usage.
@lagrowth create a new lead for jane.doe@acmecorp.com in the 'Q1 Prospects' audience, include her LinkedIn profile linkedin.com/in/janedoe and tag her as 'high-priority'
Lead created successfully: **Jane Doe** (jane.doe@acmecorp.com) - Added to audience: Q1 Prospects - LinkedIn: linkedin.com/in/janedoe - Tags: high-priority - Lead ID: lgm_lead_8x9k2m This lead is now eligible for any active campaigns targeting the Q1 Prospects audience. Note that campaign enrollment happens on the next sync cycle (typically within 15 minutes).
Demonstrates the create/update lead capability with multiple identifiers. The MCP requires at least one contact method (email, LinkedIn URL, or Twitter handle). Side-effect: this lead immediately enters any running campaigns for the specified audience, so verify targeting rules before adding leads at scale.
@lagrowth pull all leads from the 'Demo Attendees' audience who haven't replied in the last 30 days and draft a re-engagement email template based on their company profiles
Retrieved 23 non-responsive leads from Demo Attendees (last activity >30 days ago). Common patterns: - 15 leads from SaaS companies (Series A-B stage) - 8 leads from enterprise tech (500+ employees) - Average time since last touchpoint: 42 days **Suggested re-engagement template:** *Subject: Quick follow-up on [Product Name] for [Company]* Hi [FirstName], I wanted to circle back after your demo in [Month]. Many [Industry] teams we work with face [common pain point from their sector]—wondering if that's still top-of-mind for [Company]? Happy to share a quick case study from [similar company size/stage]. Worth 10 minutes? This template adapts to SaaS vs. enterprise contexts based on company size metadata.
Shows the MCP's filtering capabilities combined with AI synthesis. The lead data comes from La Growth Machine's audience API; the template generation is the AI reasoning over that structured data. Requires read access to audiences and lead activity logs. Actual engagement history depth depends on your account's data retention settings.
Use-case deep-dives
When RB2B visitor tracking feeds your outbound engine
A 6-person sales team runs RB2B to identify anonymous website visitors, then routes qualified accounts into La Growth Machine for multi-channel outreach. The "Add RB2B Visitor to Audience" tool pushes identified visitors straight into a LaGrowthMachine audience without manual CSV uploads. This works when your inbound volume is under 200 visitors per week and you have clear ICP filters in RB2B—otherwise you flood your outbound sequences with unqualified leads. The native webhook means your SDRs see new prospects in their LaGrowthMachine dashboard within minutes of a site visit. If your team already runs both tools and you're copy-pasting visitor lists weekly, this MCP pays for itself in the first sprint.
When LinkedIn post engagement becomes a lead list
A 3-person growth team runs a webinar, posts the recording on LinkedIn, and wants to follow up with everyone who engaged. The "Create Audience from LinkedIn URL" tool imports all commenters and likers directly into a LaGrowthMachine audience using the post URL. This beats manual scraping when you have 50+ engagers and need to launch a sequence same-day. The tool accepts LinkedIn Regular search URLs and Sales Navigator URLs too, so you can build audiences from any LinkedIn query result. The catch: LaGrowthMachine's identity limits apply—if you're importing 500+ leads per audience daily, you'll hit rate limits. For quarterly events or monthly content plays with under 300 new leads per push, this MCP turns engagement into pipeline in one API call.
When your CRM becomes the source of truth for sequences
A 10-person sales org uses HubSpot as the system of record but runs outbound sequences in LaGrowthMachine. When an account moves from "Target" to "Outbound Ready" in HubSpot, a workflow calls the "Create or Update Lead" tool to push the contact into the right LaGrowthMachine audience with enriched fields. This works when your handoff volume is under 100 accounts per week and your CRM already has LinkedIn URLs or verified emails—LaGrowthMachine needs at least one identifier to create the lead. The tool accepts proEmail, persoEmail, linkedinUrl, twitter, or firstname plus lastname with company data. If your team is manually exporting CSVs from HubSpot to import into LaGrowthMachine weekly, this MCP cuts that ritual to zero and keeps your outbound engine in sync with pipeline reality.
Frequently asked
What does the La Growth Machine MCP do in Switchy?
It lets your AI agents manage outbound sales workflows in La Growth Machine — creating audiences from LinkedIn searches, adding leads with email or LinkedIn URLs, pulling campaign lists, and setting up webhooks to monitor inbox activity. Your agents can automate lead enrichment and campaign setup without switching tabs or writing API calls.
Do I need admin access to connect La Growth Machine?
You need an API key from La Growth Machine, which typically requires account-owner or admin permissions to generate. The key grants full read-write access to audiences, leads, campaigns, and webhooks, so treat it like a password. Store it in Switchy's credential vault; never paste it into chat prompts.
Can the MCP send LinkedIn messages or emails directly?
No. It creates and updates leads, builds audiences, and retrieves campaign data, but it doesn't trigger outbound sequences or send individual messages. To launch campaigns you still open La Growth Machine's web UI or use their separate campaign-execution endpoints. Think of this MCP as the data-prep layer, not the send button.
How is this different from using La Growth Machine's web app?
The web app is faster for one-off imports or manual campaign tweaks. The MCP shines when your agents need to enrich leads from other tools — say, pull RB2B visitors, cross-reference them in your CRM, then push qualified ones into an LGM audience — all in one conversational workflow without context-switching.
Who on my team should connect this integration?
Whoever owns your outbound playbook and has API-key access in La Growth Machine — usually a growth lead or sales-ops person. They'll define which audiences agents can write to and which campaigns to monitor. Individual reps can then ask agents to add leads or check campaign status without needing their own API keys.