Moz

@Moz what's the domain authority and top linking domains for our competitor example.com?

Based on Moz's Link Explorer data, example.com has a Domain Authority of 68/100 and Page Authority of 72/100 for their homepage. They have approximately 12,400 linking root domains. Top linking domains include techcrunch.com (DA 93), forbes.com (DA 95), and wired.com (DA 92). Their link profile shows 340,000 total inbound links, with 78% marked as followed links. Spam score is 2/17, indicating a relatively clean backlink profile.

This example shows competitive analysis using Moz's core SEO metrics. Requires an API key with Link Explorer access. Data freshness depends on Moz's crawl schedule — typically updated monthly for most domains. Domain Authority is a comparative metric, not a Google ranking factor.

@Moz track keyword rankings for 'project management software' and 'team collaboration tools' for our domain

Keyword tracking initiated for your domain. Current rankings: 'project management software' ranks #47 in Google US (search volume 18,100/month, difficulty 72/100). 'team collaboration tools' ranks #23 (search volume 4,400/month, difficulty 58/100). I've added both keywords to your campaign's tracking list. You'll receive weekly ranking updates, and I can alert you to movements of 5+ positions. Historical data will accumulate starting today.

Demonstrates rank tracking setup, a write operation that modifies your Moz campaign. Ranking data reflects the specific search engine and location configured in your API settings. Search volume and difficulty metrics help prioritize SEO efforts, but tracking consumes API row credits based on your subscription tier.

@Moz analyze our site's crawl errors and recommend the top 3 technical SEO fixes based on impact

Moz Site Crawl found 847 issues across your domain. High-impact fixes: (1) 127 pages return 404 errors but have inbound links — redirect these to relevant content to preserve link equity. (2) 43 pages lack meta descriptions, including your top 10 traffic pages — adding descriptions could improve click-through rates by 15-20%. (3) 18 pages have duplicate title tags, causing keyword cannibalization for 'team workspace' queries. Fixing these three categories addresses 22% of total issues but impacts 68% of your organic traffic pages.

This synthesis example combines Moz's crawl data with AI prioritization logic. Requires Site Crawl feature in your Moz subscription. Crawl frequency varies by plan (weekly to monthly). The AI's impact estimates are directional — actual SEO gains depend on implementation quality and competitive landscape changes.

When Moz MCP fits a weekly content planning ritual

A 5-person content team runs a Monday planning call where they pick topics based on keyword difficulty and domain authority gaps. The Moz MCP works here if the team already subscribes to Moz Pro and wants to pull keyword metrics or backlink data directly into a Switchy chat without opening the Moz dashboard. The API key setup is straightforward. The trade-off: Moz's API has rate limits that can slow down bulk queries, so if you're analyzing 50+ keywords in one session, expect to batch the requests or hit pauses. This MCP is a time-saver when the team's workflow is already Moz-native and the queries are targeted, not exploratory firehoses.

Moz MCP for monthly rank-tracking snapshots

A 3-person agency manages 8 client sites and needs to pull rank tracking and DA scores into a shared report deck every month. The Moz MCP can automate the data fetch if the agency's Switchy workspace is the single source of truth for client briefs. You authenticate once with the Moz API key, then script the monthly pull in a repeatable chat thread. The boundary: if clients demand real-time rank updates or competitor comparisons across dozens of domains, the MCP's rate limits and lack of bulk export tools make it clunky. This works best when the cadence is monthly, the dataset is under 20 sites, and the team values keeping everything in one workspace over using Moz's native CSV exports.

When Moz MCP speeds up backlink prospecting

A 2-person growth team at a B2B SaaS startup spends Friday afternoons building a list of sites to pitch for backlinks. They use the Moz MCP to check domain authority and spam scores for 10-15 prospects per session, filtering out low-quality targets before drafting outreach emails. The MCP shines here because the team can ask follow-up questions in the same chat thread without toggling between Moz and their CRM. The catch: if the team needs historical backlink data or anchor text analysis, Moz's API doesn't expose the full Link Explorer dataset, so they'll still open the web app for deep dives. Use this MCP when your link-building is lightweight and you want DA/PA lookups embedded in your planning workflow.