Msg91

@Msg91 list all active campaigns in our account, grouped by status, and show me the last 5 that were created

Found 12 active campaigns across your Msg91 account. The 5 most recently created are: 'Q1 Product Launch' (scheduled, 2,400 recipients), 'Weekly Newsletter' (recurring, 8,100 subscribers), 'Cart Abandonment Follow-up' (triggered, 340 pending sends), 'Flash Sale Alert' (sent, 15,200 delivered), and 'Onboarding Day 3' (active, 890 in queue). All campaigns show normal delivery rates with no critical failures logged.

This example demonstrates the List Campaigns tool with pagination. Msg91 returns campaign metadata including status, recipient counts, and scheduling info. Requires valid API_KEY with read permissions on the Segmento module. Response shape varies by account activity — new accounts may return empty lists.

@Msg91 send an SMS to +1-555-0199 with the message 'Your verification code is 482910. Valid for 10 minutes.' and confirm delivery status

SMS dispatched successfully to +1-555-0199 via Msg91. Message ID: msg_7x3k9p2. Delivery status: 'sent' (carrier accepted). The message 'Your verification code is 482910. Valid for 10 minutes.' was queued at 14:32 UTC. Note that 'sent' indicates carrier handoff — final delivery confirmation depends on recipient network and may take 5-30 seconds. Check failed events if delivery issues arise.

This example uses the Send SMS tool to dispatch a transactional message. Msg91 confirms carrier acceptance but not end-user delivery in real-time. Requires API_KEY with send permissions and sufficient account credits. Side-effect: actual SMS is sent to the specified number — use test numbers during experimentation to avoid unintended charges.

@Msg91 check for any failed events in the last 24 hours, summarize the failure reasons, and tell me which campaigns were affected

Retrieved 18 failed events from the past 24 hours. Primary failure reasons: 'invalid_phone_format' (9 events, affecting 'Cart Abandonment Follow-up'), 'insufficient_credits' (6 events, 'Flash Sale Alert' paused mid-send), and 'carrier_rejection' (3 events, international numbers in 'Weekly Newsletter'). The 'Cart Abandonment' campaign has data quality issues — 9 phone numbers lack country codes. 'Flash Sale' needs credit top-up to resume.

This example pairs the Get Failed Events tool with AI reasoning to diagnose campaign issues. Msg91 logs validation and delivery failures with structured error codes. Useful for post-campaign audits and debugging send problems. Requires API_KEY with event read access. Failed events persist for 30 days in most Msg91 plans.

When Msg91 beats email for cold outreach at scale

A 6-person sales team running 200 cold calls a week needs same-day follow-up that actually gets read. Msg91's Send SMS tool lets reps fire templated texts from the AI workspace the moment a call ends—no app-switching, no copy-paste. The Create User Events tool logs every send so the team can see open rates by rep or time-of-day in their CRM. This works until you hit 500+ sends per day; past that threshold you need Msg91's campaign builder UI for bulk scheduling and compliance checks. If your follow-up cadence is under 48 hours and your list is under 1,000 contacts per week, the MCP keeps your reps in one tool and your response rate above 12 percent. Worth the API key setup for any team closing deals over text.

How Msg91 closes the loop on urgent tickets

A 3-person support team handling 80 tickets a day needs to notify customers the instant a P0 issue is resolved—email SLAs are too slow. Msg91's Send SMS tool fires a confirmation text from the AI workspace as soon as the engineer marks the ticket closed, using the customer's phone number pulled from the CRM. The Get Failed Events tool catches delivery failures (wrong number, carrier block) so the team can fall back to email within 5 minutes. This setup breaks down if your ticket volume exceeds 300 per day or you need multi-language templating; at that scale you want Msg91's campaign segmentation instead of per-ticket sends. For small teams with tight SLAs and a mobile-first customer base, the MCP turns resolution into instant confirmation without leaving the workspace.

When Msg91 keeps no-show rates under 15 percent

A 4-person event ops team running monthly webinars with 200 registrants needs a 3-touch reminder sequence (7 days out, 1 day out, 1 hour out) that doesn't require a marketing automation platform. Msg91's List Campaigns and Create User Events tools let the team set up a drip from the AI workspace, logging each send as an event so they can track who got which message. The Get Event Types tool confirms the sequence fired correctly before the event starts. This approach works for events under 500 registrants; beyond that you need Msg91's full segmentation UI to handle timezone logic and A/B testing. If your event cadence is monthly or quarterly and your list is stable, the MCP gives you drip-campaign control without the Marketo price tag.