Pinterest Ads

@Pinterest Ads show me performance metrics for campaign ID 123456789 over the last 7 days, broken down by ad group

Here's an illustrative summary of campaign 123456789 performance from the past week: • Ad Group A (Active): 45,200 impressions, 1,240 clicks (2.74% CTR), $89.50 spend, 18 conversions ($4.97 CPA) • Ad Group B (Active): 32,100 impressions, 890 clicks (2.77% CTR), $67.20 spend, 12 conversions ($5.60 CPA) • Ad Group C (Paused): 8,400 impressions, 180 clicks (2.14% CTR), $15.30 spend, 2 conversions ($7.65 CPA) Total campaign spend: $172.00 across 85,700 impressions and 32 conversions. Ad Group A is your top performer by conversion volume and efficiency.

This example shows read-only analytics retrieval. Before pulling metrics, use Get Metrics Ready State to confirm the UTC date's data is finalized—Pinterest typically needs 24-48 hours to process conversion events. The tool requires ad_account_id and supports filtering by campaign, ad group, or ad level with flexible date ranges.

@Pinterest Ads pause ad groups 987654321 and 987654322, then resume ad group 111222333 to restart delivery

Illustrative confirmation of ad group status changes: ✓ Ad Group 987654321 ("Spring Promo - Shoes") set to PAUSED. Delivery stopped; no new impressions will accrue. ✓ Ad Group 987654322 ("Spring Promo - Bags") set to PAUSED. Delivery stopped. ✓ Ad Group 111222333 ("Summer Preview - Apparel") set to ACTIVE. Delivery resumed under existing $50/day budget and current bid strategy. All changes applied immediately. Monitor spend closely—reactivated ad groups can begin serving within minutes if targeting and creative are approved.

This write action demonstrates batch status updates (up to 30 ad groups per call). Setting status to ACTIVE restarts spend under the ad group's existing budget and bid settings—there's no confirmation prompt before charges resume. You'll need the ad_account_id and valid ad_group_ids. Budget or targeting changes require separate API calls not shown here.

@Pinterest Ads list all active campaigns for ad account 549876543210, then draft a one-paragraph performance summary highlighting the top spender and lowest CPA

Illustrative campaign list and AI synthesis: Active campaigns for account 549876543210: • Campaign "Holiday Gift Guide" (ID: 123): $1,240 spend, 52 conversions ($23.85 CPA) • Campaign "New Arrivals Q1" (ID: 456): $890 spend, 78 conversions ($11.41 CPA) • Campaign "Brand Awareness" (ID: 789): $2,100 spend, 45 conversions ($46.67 CPA) Summary: Your "Brand Awareness" campaign is the top spender at $2,100 but has the highest cost per acquisition at $46.67. Meanwhile, "New Arrivals Q1" delivers the most efficient performance with a $11.41 CPA across 78 conversions, making it the best candidate for budget reallocation if you're optimizing for conversion efficiency.

This synthesis example pairs List Campaigns (filtered by entity_statuses=ACTIVE) with the AI's reasoning to surface insights across your account. The MCP returns raw campaign metadata and requires Get Ads Analytics for spend/conversion metrics—this example assumes both calls happened. Useful for weekly reviews or budget planning discussions with your team.

When Pinterest Ads MCP beats manual dashboard checks for DTC brands

A 3-person e-commerce team running 12 Pinterest campaigns checks performance every Monday morning to reallocate budget before the week starts. The Pinterest Ads MCP pulls analytics for all campaigns in one Switchy prompt, surfaces which ad groups hit ROAS targets, and flags metrics that aren't finalized yet with the ready-state check. The team pauses underperformers and adjusts bids without opening the Ads Manager UI. This works cleanly if you run under 50 campaigns and check weekly or daily. If you're a larger brand with 200+ campaigns or need hourly optimization, you'll want a dedicated BI tool instead of ad-hoc Switchy queries. For small DTC teams that treat Pinterest as a secondary channel after Meta, this MCP turns a 20-minute dashboard session into a 3-minute Switchy conversation.

Where this MCP falls short for multi-client agencies

A 6-person agency manages Pinterest campaigns for 15 clients and needs to clone campaign structures, update targeting, and pull cross-account reports. The Pinterest Ads MCP lists ad accounts and reads targeting options, but the 10-tool scope doesn't include bulk campaign creation or cross-account rollups. You can update 30 ad groups at once, but building net-new campaigns still requires the Pinterest UI or a custom script. If you're an agency running identical playbooks across clients, you'll hit the MCP's ceiling fast. The OAuth2 flow also means each client must authorize Switchy separately, which adds friction at onboarding. This MCP is better suited for a single-brand in-house team that tweaks existing campaigns than for agencies spinning up new accounts weekly.

When this MCP wins for solo consultants juggling 3-5 accounts

A freelance media buyer manages Pinterest campaigns for 4 small brands and checks daily spend against monthly budgets to avoid overpacing. The Pinterest Ads MCP lists campaigns, pulls yesterday's analytics, and confirms metrics are finalized before the buyer reports to clients. All of this happens in Switchy without switching between four Pinterest logins. The 10-tool set covers the read-heavy workflow a solo operator needs: list entities, get performance, check data readiness. You're not building campaigns in Switchy, just monitoring and making small tweaks like pausing an ad group that burned budget overnight. If you're a freelancer with under 10 total accounts and you bill for strategic oversight rather than campaign production, this MCP keeps you out of the Pinterest UI for 80% of your daily checks.