Serply
Serply is a fast and accurate search API that provides real-time Google search results, SERP data, and web scraping capabilities. Access Google Search, Bing Search, Google Jobs, Google Scholar, Google News, and more via simple API calls.
Verdict
Common use cases
- Check SERP rankings for target keywords
- Pull trending news for content briefs
- Validate product ideas against search volume
- Monitor competitor visibility in search results
- Gather image search data for design research
Integration
- Vendor
- Serply
- Category
- developer-tools
- Auth
- API_KEY
- Composio slug
serply
Tools
Setup
Setup guide
- 11. Go to serply.io and create an account if you don't have one. 2. Navigate to your dashboard and generate an API key under the API Access section. 3. Copy that key to your clipboard. 4. In Switchy, open your workspace settings and click Integrations, then find Serply in the MCP directory. 5. Click Connect and paste your API key when prompted. 6. Switchy will test the connection by making a sample query — if it returns results, you're live. 7. Open any Space and type '@Serply search for recent news about AI regulation' to confirm the MCP responds with structured data. 8. Check your Serply dashboard periodically to monitor credit usage and avoid hitting rate limits mid-conversation.
What teammates see: by default, memories from Serply are scoped to the Space (PROJECT visibility) - you can mark any memory PRIVATE or share it ORG-wide.
Works well with
Top models
Compatibility data appears once enough Spaces have used this MCP together with a given model.
How Switchy teams use it
Starter prompts
Keyword Ranking Check
@Serply search Google for 'project management software' and show me the top 10 organic results with their URLs and titles.Open in a Space →
Trending News Summary
@Serply find the latest news articles about 'remote work trends' from the past week and summarize the top five headlines.Open in a Space →
Competitor SERP Analysis
@Serply search for 'CRM for small business' and list any competitor domains in the top 20 results with their meta descriptions.Open in a Space →
Product Idea Validation
@Serply search for 'AI meeting notes' and return related search queries plus any autocomplete suggestions Google shows.Open in a Space →
Image Search for Design
@Serply run an image search for 'minimalist dashboard UI' and return the top 15 image URLs with their source pages.Open in a Space →
Example outputs
Illustrative - representative of the model's voice and quality, not literal recordings.
@Serply search for recent Stack Overflow discussions about React Server Components error handling patterns
Based on current search results, the MCP returns a ranked list of 10 Stack Overflow threads from the past 90 days. Each entry includes the question title, vote count, accepted answer status, and a two-sentence excerpt. The top result is a thread with 47 upvotes discussing error boundaries in RSC contexts, followed by discussions of async component patterns and streaming SSR edge cases. The response includes direct URLs to each thread.
This example shows the MCP's ability to query technical forums with recency filters. Requires an API key with search quota remaining. Results reflect real-time web state, so output varies by search timing. Useful for research tasks where the AI needs current community knowledge beyond its training cutoff.
@Serply find the latest pricing page for Vercel's Enterprise plan and extract the listed features
The MCP retrieves Vercel's current enterprise pricing page and returns structured data: the page URL, last-modified timestamp, and a bulleted list of 12 enterprise features extracted from the HTML. Features include advanced analytics, dedicated support SLAs, custom deployment regions, and SOC 2 compliance. The extraction also notes a 'Contact Sales' CTA with no public dollar amount displayed.
Demonstrates targeted page retrieval and content extraction. The MCP parses live web content, so pricing details may change between queries. Extraction accuracy depends on the target site's HTML structure—pages with heavy JavaScript rendering may return incomplete data. Best for competitive research or monitoring public documentation changes.
@Serply search for mentions of our product name 'DataPipe' in the last 7 days across news sites and blogs, then summarize sentiment
The MCP returns 6 recent mentions across TechCrunch, a developer blog, and four smaller tech news sites. Raw results include headlines, publication dates, and snippet text. The AI then analyzes sentiment: 4 mentions are neutral product announcements, 1 is positive (praising the API design), and 1 is critical (noting documentation gaps). The summary highlights that most coverage focuses on the recent v2.0 launch and integration ecosystem.
This example pairs the MCP's search capability with the AI's reasoning to produce actionable insights. Sentiment analysis is performed by the AI, not the MCP itself—accuracy depends on snippet length and context. Useful for brand monitoring, but results are limited by the MCP's search index coverage and update frequency. Consider running daily for trend tracking.
Use-case deep-dives
When search API beats manual competitor analysis
A 5-person product team needs to validate feature ideas against what competitors shipped last quarter. Serply's search API lets you script queries for specific product names, pull structured results, and diff them week-over-week without opening 40 browser tabs. This works when you're checking 8-12 competitors on a regular cadence. The API key setup is straightforward—no OAuth dance—so a PM can run the queries directly from Switchy without waiting on eng. The trade-off: if you need deep content extraction or screenshot comparisons, you'll still need a headless browser. But for 'what did Acme Corp announce about their pricing page' queries that recur every sprint, Serply closes the loop in under 60 seconds. Worth the seat if competitive intel is a weekly ritual.
Search-driven answers when your docs are scattered
A 3-person support team fields questions about a SaaS product with documentation spread across a blog, a changelog, and a third-party forum. Serply lets you query all three sources in one call and surface the top 5 results without maintaining a custom scraper. The API key auth means any support rep can trigger searches from Switchy's shared workspace—no backend required. This setup shines when your knowledge base is public and changes faster than you can index it internally. The boundary: if you need to search private Notion pages or Slack history, Serply won't help. But for 'find the latest post about SSO setup' queries that hit public URLs, it's faster than teaching the team advanced Google operators. Budget one API call per ticket escalation.
When you need SERP data without a full SEO platform
A 2-person content team at a B2B startup wants to identify which keywords competitors rank for that they don't. Serply's search API returns structured SERP data—titles, URLs, snippets—so you can diff your domain's presence against 3-4 rivals without paying for Ahrefs. The API key model keeps costs predictable: you pay per query, not per seat. This works when you're analyzing 20-50 keywords per month and don't need backlink graphs or domain authority scores. The limit: Serply won't tell you search volume or keyword difficulty, so pair it with a free tool like Google Trends. If your content calendar depends on weekly SERP checks and you're pre-Series A, Serply gives you 80% of the insight at 10% of the enterprise SEO tool cost.
Frequently asked
What does the Serply MCP do in Switchy?
The Serply MCP connects your AI workspace to Serply's search API, letting your team query Google search results, news, images, and other data sources without leaving Switchy. Your AI agents can pull live search data into conversations, research tasks, or workflows. You configure it once with an API key; everyone on the team can use it.
Do I need a paid Serply account to use this MCP?
Yes. Serply is a paid API service — you need an active subscription and a valid API key to authenticate the MCP in Switchy. Free tiers or trial keys work if Serply offers them, but the MCP won't function without a key that has quota remaining. Check your Serply dashboard for usage limits.
Can the Serply MCP scrape websites or bypass paywalls?
No. The MCP queries Serply's API for search engine results, metadata, and structured data — it doesn't scrape arbitrary websites or circumvent access controls. If Serply's API returns a snippet or cached result, that's what you get. For full-page scraping, use a dedicated scraping MCP or tool instead.
How is this different from just using Google directly?
Using Serply in Switchy means your AI agents can programmatically search, filter, and synthesise results inside a conversation or workflow — no tab-switching, no manual copy-paste. You get structured JSON responses instead of HTML pages. It's faster for research tasks where you need the AI to compare sources or pull specific facts.
Who on the team should set up the Serply integration?
Whoever holds your Serply API key — usually a developer, ops lead, or workspace admin. Once connected in Switchy, all team members can invoke Serply tools in their AI sessions. The API key's quota is shared across the team, so monitor usage if you're on a metered plan.