Toneden
ToneDen automates social media campaigns, advertising, and landing pages, particularly for music promoters and event organizers looking to boost audience reach
Verdict
Common use cases
- Pull campaign ROI during weekly planning
- Draft audience segments for new releases
- Compare ad performance across platforms
- Generate end-of-month marketing reports
- Monitor spend alerts before budget caps
Integration
- Vendor
- Toneden
- Category
- other
- Auth
- API_KEY
- Composio slug
toneden
Tools
Setup
Setup guide
- 11. In Switchy, open your workspace settings and navigate to the Integrations tab. 2. Find ToneDen in the MCP directory and click Connect. 3. You'll be prompted to enter your ToneDen API key—grab it from your ToneDen account under Settings > API Access. 4. Paste the key into Switchy and click Authorize. 5. Switchy will confirm the connection and list available tools. 6. Open any Space, type '@ToneDen' followed by a request like 'show me yesterday's campaign performance', and the MCP will respond with live data. 7. Test by asking for a summary of active campaigns or recent ad spend—if you see structured results, the integration is working.
What teammates see: by default, memories from Toneden are scoped to the Space (PROJECT visibility) - you can mark any memory PRIVATE or share it ORG-wide.
Works well with
Top models
Compatibility data appears once enough Spaces have used this MCP together with a given model.
How Switchy teams use it
Starter prompts
Campaign Performance Snapshot
@ToneDen show me performance metrics for all active campaigns in the last seven days, including impressions, clicks, and cost per conversion.Open in a Space →
Ad Spend Summary
@ToneDen break down total ad spend by platform for the current month and flag any campaigns over 80% of budget.Open in a Space →
Audience Segment Draft
@ToneDen list available audience segments and suggest a new segment targeting users who engaged with our last release but didn't convert.Open in a Space →
Top Performing Creatives
@ToneDen rank the top five ad creatives by click-through rate in the past two weeks and show their associated campaigns.Open in a Space →
Weekly Marketing Digest
@ToneDen summarize this week's campaign activity including new launches, paused ads, total reach, and any budget alerts.Open in a Space →
Example outputs
Illustrative - representative of the model's voice and quality, not literal recordings.
@toneden show me the performance metrics for my latest campaign across all platforms
Your 'Summer Drop 2024' campaign ran across Spotify, Instagram, and TikTok from June 1-15. Spotify pre-saves: 2,847 (18% conversion from ad clicks). Instagram story swipe-ups: 1,203 (avg. engagement 4.2%). TikTok video views: 47,391 (CTR 2.1% to landing page). Total ad spend: $890. Cost per conversion: $0.31. The TikTok creative with the 15-second hook outperformed the 30-second version by 3x on click-through.
This example assumes the MCP can aggregate cross-platform campaign data. Without documented tools, we don't know if Toneden's API supports real-time metrics or requires manual sync. API key scope must cover analytics endpoints. If campaigns span multiple accounts or labels, results may be segmented differently than shown here.
@toneden create a new pre-save campaign for my single 'Neon Lights' releasing March 15th, targeting fans in the US and UK
Campaign 'Neon Lights Pre-Save' created. Release date set to March 15, 2024. Geo-targeting: United States, United Kingdom. Landing page generated at toneden.io/yourartist/neon-lights with Spotify and Apple Music pre-save buttons. Email capture enabled. Default ad creative placeholder added — you'll need to upload final assets in the Toneden dashboard. Campaign ID: camp_8x3k9m2 for tracking.
This write operation likely requires elevated API permissions beyond read-only keys. The MCP can scaffold the campaign structure, but creative assets (cover art, ad video) typically must be uploaded through Toneden's web UI due to file size and format validation. Confirm your API key has campaign creation scope before attempting.
@toneden analyze my last three campaigns and suggest which audience segment I should prioritize for my next release
Analyzed 'Summer Drop 2024', 'Fall Tour Announce', and 'Holiday Remix'. Highest conversion rates came from users aged 18-24 in urban metros who engaged with TikTok ads featuring under-20-second clips. This segment converted at 22% vs. 11% overall average. Instagram story ads underperformed with 25-34 age group (6% conversion). Recommendation: allocate 60% of next budget to TikTok, target 18-24 demo, lead with short-form video. Test Spotify Canvas ads as secondary channel — your genre (electronic) shows 15% higher engagement with visual loops than static images.
This synthesis example depends on the MCP exposing historical campaign data in a structured format the AI can reason over. If Toneden's API returns only raw metrics without demographic breakdowns, the AI may hallucinate specificity. Cross-reference any strategic recommendations with your own analytics dashboard before committing budget.
Use-case deep-dives
When your label needs one place to track pre-saves and ad spend
A three-person indie label running simultaneous album drops for two artists hits the wall when pre-save links, Facebook pixel data, and Spotify for Artists metrics live in separate tabs. Toneden's MCP can pull campaign performance into a shared Switchy workspace so the team sees conversion rates and ad ROI in one view during weekly check-ins. This works if your campaigns stay under 10k pre-saves per release and you're comfortable with API key auth (no OAuth refresh dance). The trade-off: Toneden's API doesn't expose granular audience demographics, so if you need age or geo breakdowns for targeting decisions, you'll still open the web dashboard. If your release calendar runs more than two drops a month and you need live data during launch day, this MCP keeps the team aligned without Slack-thread chaos.
How artist managers use this MCP to report growth without spreadsheets
An artist manager overseeing four mid-tier acts spends six hours a month copying Toneden contest entries, email list growth, and link-in-bio clicks into a Google Sheet for the quarterly business review. The Toneden MCP lets Switchy pull those metrics on demand, so the manager asks the AI to compare Q3 vs Q4 fan acquisition across all four rosters in two minutes instead of two evenings. This scenario assumes you're tracking under 50k total fans across campaigns and you don't need historical data older than 90 days (Toneden's API window). If your acts are stadium-level or you need year-over-year trend analysis, the API limits will frustrate you. For boutique management firms running 3-8 artists with monthly reporting cadence, this MCP turns a manual slog into a five-minute Switchy query.
When your social team needs to see which bio link drives ticket sales
A two-person social media team for a touring DJ runs Instagram, TikTok, and Twitter with a Toneden smart link in every bio. They argue every Monday about which platform actually converts to ticket purchases because the data lives in Toneden's dashboard and Eventbrite's backend. The MCP surfaces click-through and conversion events in Switchy so the team can ask 'which link drove the most sales last week' and get an answer in chat instead of opening four browser tabs. This works if you're running under 20 concurrent smart links and your ticket vendor sends conversion webhooks to Toneden. The boundary: if you need attribution beyond last-click (like assisted conversions from multiple touchpoints), Toneden's API won't give you that depth. For small teams running direct-response campaigns where speed matters more than attribution modeling, this MCP closes the loop.
Frequently asked
What does the Toneden MCP do in Switchy?
The Toneden MCP connects your Toneden account to Switchy's AI workspace, letting your team query campaign data, check fan engagement metrics, and pull analytics without switching tabs. Since Toneden focuses on music marketing automation, this integration is useful for labels and artist teams who want AI assistance reviewing promo performance or building reports.
Do I need a Toneden API key to connect this MCP?
Yes. Toneden uses API key authentication, so you'll need to generate a key from your Toneden account settings before connecting in Switchy. Only account admins typically have permission to create API keys, so check with your Toneden workspace owner if you don't see the option in your dashboard.
Can the Toneden MCP create or edit campaigns?
We don't have tool details yet, but most read-only MCPs focus on fetching data rather than making changes. If you need to launch campaigns or update targeting, you'll likely still do that in Toneden's UI. The MCP is best for pulling reports and answering questions about existing campaigns, not replacing your workflow for setup.
How is this different from just logging into Toneden?
The MCP lets your team ask natural-language questions across multiple tools in one Switchy workspace. Instead of exporting CSVs from Toneden and pasting them into Slack or Notion, you can ask AI to compare campaign performance, summarise trends, or cross-reference data with Spotify or social metrics if you've connected those MCPs too.
Who on my team should connect the Toneden MCP?
Whoever manages your Toneden account and has API key access should set it up. Once connected, anyone in your Switchy workspace can query the data through AI without needing their own Toneden login. This works well for labels where one person runs campaigns but the whole team needs visibility into results.