Vibe

@vibe find all active campaigns for advertiser ID 12345 and show me their current spend and delivery status

Found 4 active campaigns for advertiser 12345: • "Q1 Brand Awareness" (ID: 789) – Active, $2,340 spent of $5,000 budget, 3 strategies running • "Product Launch - Mobile" (ID: 790) – Active, $890 spent of $2,500 budget, 1 strategy running • "Retargeting - Desktop" (ID: 791) – Paused, $1,200 spent of $3,000 budget, 2 strategies (both paused) • "Summer Promo Test" (ID: 792) – Active, $45 spent of $500 budget, 1 strategy running All active campaigns are delivering within their scheduled windows. The retargeting campaign was paused 2 days ago.

This read-only example demonstrates campaign discovery and status monitoring. Requires OAuth scope to view the advertiser's campaigns. The MCP returns structured campaign metadata including spend, budget, and delivery state—useful for daily check-ins without opening the Vibe UI.

@vibe pause campaign ID 790 immediately and confirm the change

Campaign 790 ("Product Launch - Mobile") has been paused. **Delivery stopped** as of 2:34 PM UTC. All 1 active strategy under this campaign is now paused and will not serve impressions or incur spend until the campaign is reactivated. Current state: PAUSED Last active: 2 minutes ago Total spend before pause: $890 of $2,500 budget To resume delivery, use the activate command after reviewing targeting and creatives.

This write example shows the MCP's ability to immediately halt paid delivery. CRITICAL: Pausing stops all spend but does not delete the campaign. The inverse action (activate) will resume billing, so always review budget and targeting before reactivating. Requires write scope in OAuth.

@vibe review all strategies under campaign 789, then draft a summary of which ones are overspending or underperforming based on their pacing

Campaign 789 ("Q1 Brand Awareness") has 3 strategies. Here's the pacing analysis: **Strategy A ("Desktop - 18-34")**: Spending ahead of schedule—$1,200 of $1,500 budget used with 18 days left in flight. At current pace, will exhaust budget in 4 days. **Strategy B ("Mobile - 25-44")**: On track—$800 of $2,000 budget, pacing evenly through the remaining 18 days. **Strategy C ("CTV - All Ages")**: Underspending—$340 of $1,500 budget with 18 days left. Delivery may be throttled by narrow targeting or low bid. **Recommendation**: Consider pausing Strategy A temporarily or increasing its budget. Investigate Strategy C's targeting to improve delivery.

This synthesis example pairs the MCP's strategy data with the AI's reasoning to surface pacing issues. The MCP provides raw spend and schedule data; the AI calculates overspend risk and suggests corrective actions. Useful for weekly campaign reviews without manual spreadsheet work.

When Vibe MCP makes sense for multi-client ad ops

A three-person agency team managing CTV campaigns for six clients uses Vibe MCP to audit delivery state before client calls. The Find Campaigns and Find Advertisers tools let the team pull current spend, pacing, and strategy status into a shared Switchy thread without logging into the Vibe dashboard. The Change Campaign Delivery and Change Strategy Delivery tools carry spend warnings in their descriptions, so the team can pause runaway budgets from Switchy but must still review targeting and creatives in the Vibe UI before reactivating. This works when your clients expect you to own the Vibe account and you need fast read access across advertisers. If you're handing the Vibe login to the client or running fewer than three advertisers, the native dashboard is faster than maintaining OAuth.

Using Vibe MCP to catch draft config errors

A two-person growth team at a DTC brand builds CTV campaigns in Vibe, then uses the MCP to pull draft campaign and strategy details into a Switchy checklist thread before publishing. The Find Campaigns tool surfaces budget caps, flight dates, and linked strategies in one call; the team cross-references these against their media plan without toggling browser tabs. The Create Campaign and Create Strategy tools let the team script new drafts from Switchy when they're cloning a proven structure, but the MCP has no creative upload or audience segment builder, so final creative QA still happens in Vibe. This setup cuts launch prep from 40 minutes to 15 when you're running the same campaign structure across multiple flights. Skip it if you launch fewer than two campaigns per month or your targeting logic changes every time.

When Vibe MCP helps close the books on CTV spend

A finance analyst and a media buyer at a mid-market SaaS company use Vibe MCP at month-end to reconcile CTV spend against the approved media budget. The Find Campaigns tool pulls delivery state, total spend, and strategy-level pacing into a Switchy thread that the analyst can compare to the original PO without requesting a CSV export from the buyer. The Delete Draft Campaign and Delete Strategy tools let the buyer clean up test configs that never went live, keeping the active campaign list accurate for the next reconciliation cycle. This works when your finance team needs read access to live campaign data but shouldn't touch delivery controls. If your media buyer already sends a monthly spend report or you run CTV through a DSP that consolidates billing, the MCP adds a redundant data source.