WhatsApp Business

@WhatsApp list all message templates for our business account and show which ones are approved

Here are the message templates for your WhatsApp Business account: **Approved Templates:** • order_confirmation (Marketing) - "Hi {{1}}, your order #{{2}} has been confirmed!" • appointment_reminder (Utility) - "Reminder: Your appointment is scheduled for {{1}} at {{2}}" **Pending Review:** • new_product_launch (Marketing) - Submitted 2 days ago **Rejected:** • flash_sale (Marketing) - Reason: Contains promotional language that violates policy You can use approved templates immediately. Pending templates typically take 24-48 hours for WhatsApp review.

This example shows the MCP's ability to retrieve and organize template status. Remember that templates must be pre-approved by WhatsApp before use—you cannot send marketing messages or messages outside the 24-hour customer service window without an approved template. The approval process is outside Switchy's control and can take 1-2 business days.

@WhatsApp create a new appointment reminder template that asks customers to confirm their booking 24 hours in advance

I've submitted a new message template to WhatsApp for approval: **Template Name:** appointment_confirm_24h **Category:** Utility **Language:** English **Content:** "Hi {{1}}, this is a reminder that you have an appointment scheduled for {{2}} at {{3}}. Please reply YES to confirm or CANCEL to reschedule." **Status:** Pending Review **Next Steps:** • WhatsApp typically reviews utility templates within 24 hours • You'll receive a notification once approved or if changes are needed • Cannot use this template until approval is granted • Variables {{1}}, {{2}}, {{3}} will be replaced with customer name, date, and time when sending

This demonstrates template creation, which is a write action that triggers WhatsApp's approval workflow. The template won't be usable immediately—it enters a review queue. Utility templates (like appointment reminders) typically get faster approval than marketing templates. The MCP requires proper OAuth2 scopes to create templates, and your WhatsApp Business Account must be verified.

@WhatsApp check our business profile settings and suggest improvements to increase customer trust

I've retrieved your WhatsApp Business profile. Here's what I found: **Current Profile:** • Business Name: Acme Consulting • Description: (empty) • Address: 123 Main St, Austin, TX • Website: Not set • Email: support@acme.com • Vertical: Professional Services **Recommendations to Increase Trust:** 1. **Add a description** - 78% of customers check this first. Suggest: "Strategic consulting for growing tech companies. Serving Austin since 2019." 2. **Set your website URL** - Builds credibility and provides an easy way for customers to learn more 3. **Add business hours** - Currently not configured; customers don't know when to expect responses 4. **Consider adding a profile photo** - Verified businesses with photos see 40% higher engagement Would you like me to help draft profile updates?

This example pairs WhatsApp's profile data retrieval with AI reasoning to provide actionable recommendations. The MCP fetches raw profile fields; the AI analyzes completeness and suggests improvements based on best practices. Note that profile changes through the API may require additional verification steps depending on what fields you modify (business name changes, for instance, trigger re-verification).

When WhatsApp MCP makes sense for high-volume support teams

A 6-person support team handling 200+ daily inquiries across three time zones needs pre-approved templates for order updates, shipping confirmations, and refund status. The WhatsApp MCP is the right call here because OAuth2 keeps credentials out of individual agent hands, and the template management tools let the team lead audit and retire stale messages without touching the Business API console. The trade-off: templates require WhatsApp approval (usually 24-48 hours), so you can't spin up a new message flow on the fly. If your team sends fewer than 50 messages a day or needs real-time template iteration, the overhead isn't worth it. For teams at scale with stable message patterns, this MCP centralizes template governance and keeps the workspace audit trail clean.

Why marketing teams hit the 24-hour window problem

A 3-person growth team running a product launch wants to send WhatsApp announcements to 1,200 opted-in users. The WhatsApp MCP handles template creation and retrieval, but the critical constraint is WhatsApp's 24-hour messaging window: you can only send marketing messages using pre-approved templates, and replies open a 24-hour window for freeform conversation. This MCP works if your campaign is template-driven and you've planned approval lead time. It doesn't work if you're trying to send personalized, one-off messages or react to user behavior in real time. The phone number and business profile tools help the team verify sender identity before launch, but the approval bottleneck means this is a scheduled-campaign play, not a conversational-marketing one. If your launch timeline is under a week, start the template approval process before you integrate.

When the media tools solve a specific logistics problem

A 4-person content team sends weekly video tutorials to 300 customers via WhatsApp. The challenge: videos uploaded to WhatsApp expire after 30 days, and the team needs to track which assets are still live before scheduling sends. The WhatsApp MCP's media info and media retrieval tools let the team check file metadata and generate temporary download URLs without leaving Switchy, so they can audit the media library and re-upload expired files in one session. The 5-minute download URL window is tight, so this workflow assumes the team is doing batch checks, not ad-hoc downloads. If your team sends fewer than 10 media messages a month or doesn't need programmatic media audits, the native WhatsApp Business app is simpler. For teams managing a rotating media library at scale, this MCP turns media hygiene into a repeatable task.