Instagram

@Instagram what's the engagement rate on my last 5 posts, and which one performed best?

Based on your recent posts, here's the breakdown: Post from Jan 15 (beach sunset) had 4.2K impressions, 312 likes, 18 comments (7.8% engagement). Jan 12 (product launch) had 6.1K impressions, 489 likes, 34 comments (8.6% engagement — your best performer). Jan 10 (behind-the-scenes) had 3.8K impressions, 201 likes, 9 comments (5.5% engagement). Jan 8 (team photo) had 2.9K impressions, 178 likes, 12 comments (6.6% engagement). Jan 5 (customer testimonial) had 3.3K impressions, 245 likes, 15 comments (7.9% engagement). The product launch post had the highest engagement rate and reach.

This example uses Get Post Insights to retrieve analytics. Requires instagram_basic and instagram_manage_insights scopes. Insight data is only available for Business or Creator accounts, not personal profiles. Metrics refresh with a delay — expect 24-48 hour lag for complete data.

@Instagram create a carousel post with these three product images, caption 'New spring collection drops Friday', and schedule it as a draft for review.

I've created a carousel container (ID: 18234567890123456) with your three product images. The caption is set to 'New spring collection drops Friday'. The container is now in draft status — you can review it in Instagram's Creator Studio or mobile app before publishing. When you're ready to go live, use the Create Post tool with this container ID, or I can publish it for you with a follow-up prompt.

This workflow uses Create Carousel Container to stage the post. Publishing requires a separate Create Post call — Instagram's API enforces a two-step process to prevent accidental posts. The draft expires after 24 hours if not published. Requires instagram_content_publish scope and a Business/Creator account.

@Instagram pull the last 20 comments on my most recent post and flag any that mention shipping issues or delays.

Retrieved 20 comments from your Jan 15 post. Found 3 mentioning shipping concerns: @user_a asked 'When will orders ship?', @user_b commented 'Still waiting on my package from last week', and @user_c said 'Tracking says delayed — any updates?'. The remaining 17 comments are positive feedback or general questions about product specs. These three users may need direct follow-up via DM or a public reply addressing the shipping timeline.

Uses Get Post Comments to fetch and analyze comment threads. The MCP retrieves raw comment text; the AI performs the sentiment/keyword analysis. Comment pagination is limited to 50 per request — for viral posts with thousands of comments, you'll need multiple queries. Requires instagram_basic scope.

When this MCP streamlines multi-stakeholder post reviews

A 3-person marketing team at a DTC brand posts 4-6 times weekly to Instagram. The social manager drafts posts in Figma, gets copy approval from the founder, then manually uploads to Instagram's web UI. With this MCP, the manager creates the media container in Switchy, shares the draft link in Slack for async approval, then publishes with Create Post once the founder thumbs-up. The win is collapsing the approval loop from hours to minutes when everyone's already in Slack. The threshold: if your brand needs legal review or multi-stage compliance sign-off, Instagram's native Creator Studio still handles that workflow better. This MCP is the right call when speed matters more than audit trails.

When Get Conversation helps support teams route Instagram inquiries

A 5-person support team at a subscription app gets 20-30 Instagram DMs daily—mostly shipping questions, some refund requests. The team lead wants to route DMs to the right agent without logging into Instagram constantly. This MCP's Get Conversation tool pulls participant details and message threads into Switchy, so the lead can scan new convos in a shared workspace and assign them to agents via Linear or Notion. The catch: Instagram's API doesn't expose message content in real-time, so this works for triage (who's asking, how urgent) but not for reading full threads. If your support flow needs instant message access, you'll still need Instagram open in a tab. Use this MCP when routing speed beats real-time message visibility.

When Get Post Insights beats manual screenshot reporting

A 2-person creator partnerships team runs 8-12 sponsored posts monthly with micro-influencers. Each influencer DMs screenshots of their post insights 3 days after going live, and the team manually logs impressions and engagement into a Google Sheet for the client report. With this MCP, the team uses Get Post Insights to pull analytics directly into Switchy, then pipes the data into their reporting template without touching a spreadsheet. The win is eliminating the screenshot-chase and copy-paste errors. The limit: Instagram's API only returns insights for posts the authenticated account owns, so this doesn't work for tracking influencer posts unless the influencer grants API access. This MCP is the right call when you manage posts from your own business account and need weekly or monthly rollups without manual data entry.