Pinterest

@pinterest show me my account analytics for the last 30 days, broken down by content type and platform

Here's your Pinterest account performance for the past 30 days: **Total Impressions:** 47,320 (+12% vs. prior period) **Engagements:** 2,140 (4.5% engagement rate) **Pin clicks:** 890 **Saves:** 620 **By Content Type:** - Image Pins: 38,200 impressions, 1,780 engagements - Video Pins: 9,120 impressions, 360 engagements **By Platform:** - Mobile: 72% of impressions - Desktop: 28% of impressions Your video content is driving 40% higher engagement rates than static images, though it represents only 19% of total impressions.

Analytics require boards:read scope. Date ranges must be in UTC and Pinterest aggregates data daily, so expect 24-48 hour delays for recent activity. The split-by filters (content type, platform, source) help identify what's working, but you can't drill into individual Pin performance through this endpoint.

@pinterest create a new board called 'Q2 Product Launches' and add a section for 'Hero Images' inside it

Board created successfully: **Board:** Q2 Product Launches - **ID:** 1234567890123456789 - **Privacy:** Public - **URL:** pinterest.com/yourcompany/q2-product-launches/ **Section added:** Hero Images - **Section ID:** 9876543210987654321 You can now pin content directly to this section. Note that this board is public by default — if you need it private, you'll need boards:write_secret scope and must specify privacy during creation.

Board and section creation requires boards:write (or boards:write_secret for private boards). Trial-tier Pinterest apps can create boards and sections, but cannot create Pins — you'll need Pinterest Standard API access approved by Pinterest to actually populate this board programmatically. Boards are public unless explicitly created as secret.

@pinterest find all my boards related to 'marketing' and summarize which ones have the most saves in the last quarter

I found 4 boards matching 'marketing': 1. **Content Marketing Ideas** (ID: 111...) - 23 Pins, last updated 3 days ago - Cannot retrieve save counts directly; Pinterest's board endpoint returns metadata but not engagement metrics per board. 2. **Social Media Templates** (ID: 222...) - 47 Pins, last updated 1 week ago 3. **Email Campaign Inspiration** (ID: 333...) - 15 Pins, last updated 2 months ago 4. **Marketing Analytics** (ID: 444..., Secret board) - 8 Pins, last updated yesterday To get save counts, you'd need to query account analytics with board-level filtering, which requires correlating board IDs with analytics data separately.

This example combines the Get Board tool with AI reasoning to filter by keyword. However, Pinterest's API doesn't expose per-board save counts directly through the board metadata endpoint — you'd need to cross-reference with analytics data or individual Pin metrics. Secret boards are only visible if your OAuth token has appropriate access to that account.

When Pinterest MCP beats manual board curation for product drops

A 6-person DTC brand team launches 12 new SKUs every quarter and needs to coordinate product imagery across Pinterest boards before the email blast goes out. The Pinterest MCP wins here because Create Pin and Create Board Section let the team script the entire board structure from their product database—no copy-paste, no missed variants. The OAuth2 flow means your designer authenticates once and the whole team shares the workspace context. The catch: production Pin creation requires Pinterest Standard access, so trial accounts hit a wall. If your launch cadence is monthly or faster and you're already paying for Standard, this MCP turns a 90-minute manual task into a 5-minute script run. Connect it to your Shopify or product sheet and let Switchy handle the board build while your team reviews the layout.

Why Get Account Analytics makes sense for multi-client social shops

A 3-person social media agency manages Pinterest for 8 clients and needs to pull monthly performance data without logging into eight separate accounts. The Pinterest MCP's Get Account Analytics tool solves this if each client grants OAuth2 access to the agency's Switchy workspace—one query pulls UTM splits, platform breakdowns, and date-range aggregates for any connected account. The limitation: you're still bound by Pinterest's rate limits and the MCP doesn't batch requests, so pulling analytics for all 8 clients in one conversation can take 30 seconds. If your reporting template is consistent and you bill clients for Pinterest strategy, this MCP cuts the data-gathering step from 40 minutes to under 5. The alternative—manual CSV exports—breaks down when clients want mid-month check-ins or custom date ranges.

When Delete Board and Delete Pin justify the MCP for one-time audits

A 10-person media company accumulated 200+ Pinterest boards over 4 years and needs to archive outdated content before a rebrand. The Pinterest MCP's Delete Board and Delete Pin tools let the team script the cleanup based on board age or engagement thresholds instead of clicking through the web UI for days. The 24-tool scope includes Get Board for filtering and Delete Board Section for granular pruning. The trade-off: if this is truly a one-time project, the OAuth2 setup and MCP learning curve might cost more than just hiring a VA to click through the boards. This MCP pays off when the cleanup is recurring—quarterly audits, seasonal board rotations, or compliance-driven purges. If your content calendar has a 6-month shelf life and you're deleting 50+ boards per quarter, script it once in Switchy and rerun it every cycle.